How to Increase Revenue in Your Spray Tan Business: Contouring, Upsells & Retail Tips
Boost your spray tan Business Revenue, the smart way
Running a spray tan business is exciting, but keeping your income growing rakes strategy and creativity. If you’ve ever wondered how to boost your earnings without working more hours, you’re in the right place. From adding high-demand services like spray tan contouring, to offering irresistible upsells, to stocking retail products your clients will love. There are plenty of ways to turn each appointment into a bigger profit.
In this guide, we’ll explore, simple, proven ideas you can start using right away to increase your revenue, wow your clients, and make your spray tan business thrive in your local market.
Step 1: Offer Spray Tan contouring to stand out
In the beauty industry, the learning never stops. The most successful professionals know that staying ahead means constantly updating your skills, following trends, and offering cutting-edge services that clients can’t get just anywhere. Your first beauty school course may have given you the basics, but it’s ongoing training and innovation that will set you apart as the go-to provider in your area.
One of the hottest trends right now is spray tan contouring. A technique that uses precise shading to enhance muscle definition, slim certain area, and give the body a sculpted, camera-ready look. Not only does this create stunning results your clients will rave about, but it also allows you to charge premium prices for an elevated service.
The best part? You don’t have to spend thousands on in-person courses to learn it. With resources like the Modern Aesthetics Academy Spray Tan Contouring Manual, you can master the techniques from home at an affordable cost. By adding contouring to your service menu, you’ll not only boost your income but also solidify your reputation as a trend-savvy spray tan artist who’s always one step ahead.
For aspiring spray tan artists, who don’t know where to start, Modern Aesthetics Academy offers cutting-edge training manuals to help estheticians & entrepreneurs thrive in the beauty industry.
Available on Etsy, these training manuals are ideal for beginner spray tan artists who already certified spray tan artists who want to build confidence and operate like a pro from day one. Each manual is created with practical, real-world application in mind. Whether you’re starting your own spray tan business, planning to work in a salon, or looking to enhance your client experience.
What You’ll Learn:
Mixing Spray Tan formulas for every skin type
How to contour the body from head to toe for flawless, sculpted results
Techniques to enhance muscle definition and create slimming effects
Placement strategies for different body types and client goals
Tools needed to add this service to your spray tan business
How to elevate your spray tanning services and increase your income
Also included: Digital Certificate, Bonus Resources (Quiz, Practice Sheets)
Step 2: Increase Your Revenue With Service Upsells In your Spray Tan Business
One of the fastest ways to grow your revenue is by offering strategic upsells alongside your spray tan services. As a beauty professional, your job isn’t just to give clients a great tan. It’s to deliver an exceptional, customized experience that keeps them coming back. Upselling isn’t about pushing unnecessary extras; it’s about giving clients options that enhance their results and make them feel like VIPs.
Some profitable upsell ideas include:
DHA Booster - For clients who want a deeper, richer color that develops flawlessly.
Glow or Sparkle Finishes - Perfect for brides, special events, or anyone who loves a little shimmer.
Face & Body Contouring Add-On - A quick way to define cheekbones, slim the waistline, or enhance muscle tone for an even, more sculpted look.
pH Balancing Spray - Preps the skin for a more even application and helps extend the life of the tan.
Rapid-Developing Solutions - Ideal for clients on a tight schedule who want to rinse off in just a few hours.
Hydration Treatments - Lock in moisture to prevent dryness and keep the tan glowing longer.
When you introduce these upgrades in a friendly, confident way: “I can add a golden shimmer finish that will make your tan pop in photos. Want me to include it today?”
Clients see it as a way to personalize their session rather than a sales pitch.
The best part? These extras require little additional time but can significantly boost your average ticket price, allowing you to earn more from every appointment without increasing your workload.
Step 3: Boost Profits With Retail Sales
If you’re not selling retail products in your spray tan business, you’re leaving money on the table. Retail isn’t just about adding to your income, it’s about giving clients the tools to maintain their glow at home. Which makes your work look even better for longer. When clients see their tan lasting beautifully, they’re more likely to re-book and recommend you to friends.
Some high-performing retail options for spray tan professionals include:
Tan Extenders & Gradual Tanners - Help clients keep their color lasting between appointments.
Moisturizers - Especially formulas designed for sunless tans that won’t strip color.
pH-Balancing Body Wash - Gentle cleansers that won’t fade the tan.
Shimmer Lotions - Add an instant glow for special events.
Exfoliating Mitts - For proper pre-tan prep and even fading.
How to successfully sell retail spray tan products to your clients:
Display products attractively where clients can see them.
Offer quick tips during appointments: “If you want to keep this tan perfect for your vacation, this extender will give you 3-5 extra days of tanned skin.”
Choose high-quality, professional-grade products you believe in. Clients can tell when you’re genuinely recommending something you use yourself.
The beauty of retail sales is that they create passive income within your business. Once you’ve setup your display and learned how to weave product recommendations naturally into your appointments, those extra dollars add up quickly.
Step 4: Build Client Loyalty To Keep Your Revenue Growing
Increasing revenue isn’t just about attracting new clients. It’s about keeping your existing ones coming back again and again. Building strong relationships and client loyalty creates a steady stream of repeat bookings, which is the backbone of any successful spray tan business.
Start by delivering an exceptional experience every time: be professional, friendly, and attentive to your client’s needs. Follow-up after appointments with personalized messages; thank them, remind them of aftercare tips, and gently suggest when they should rebook. This shows you care and keeps you top of mind.
Consider implementing loyalty programs, like discounts or free upgrades after a certain number of sessions. Referral incentives are another powerful tool. Happy clients are often your best marketers, and rewarding them encourages more word-of-mouth bookings.
Remember, it’s far easier (and more cost-effective) to retain a client than to find a new one. By nurturing these relationships, you create a community of loyal clients who not only keep your schedule full, but also help your business grow organically.
Step 5: Set Smart Prices That Reflect Your Value
Pricing your spray tan services and add-ons isn’t just about covering your costs, it’s about communicating your value and positioning yourself as the expert your clients deserve. Getting your pricing right helps you maximize revenue while attracting and retaining the right clientele.
Research Your Local Market
Start by seeing what other spray tan artists and salons in your area charge. This gives you a baseline to ensure you’re competitive but not undervaluing yourself. Remember, you don’t have to be the cheapest to succeed. In fact, setting prices that reflect quality can attract clients willing to pay more for a premium experience.
Factor in Your Costs and Time
Calculate your expenses, including supplies, equipment, rent (if applicable), marketing, and your time. Make sure your prices cover these costs comfortably and leave room for profit. Don’t forget to price your upsells and contouring services accordingly, as these add value and require additional skill and materials.
Use Tiered Pricing And Packages
Offering multiple pricing options helps clients choose what fits their budget while encouraging higher spending. For example:
A basic spray tan
Spray tan with contouring add-on
Full package including upsells like glow finish and pH balancing spray
Packages or prepaid bundles incentivize repeat bookings and improve your cash flow.
Communicate Your Value Clearly
When clients understand the benefits behind your pricing, like longer-lasting tans, expert contouring, or premium products. They’re more willing to invest. Use your booking pages, consultations, and social media to highlight what makes your services unique.
Be Open To Adjusting Prices Over Time
As you gain experience, build your reputation, add more value, your prices can.. and should.. grow. Don’t hesitate to raise rates gradually while continuing to provide excellent service and education to clients.
Further Your Education With Modern Aesthetics Academy
Continuing your education is one of the best investments you can make in your spray tan and esthetics career. With Modern Aesthetics Academy, you’ll find a collection of expertly crafted training manuals designed to help you sharpen your skills, expand your services, and grow your business confidently.
From mastering spray tan contouring to marketing strategies and business-building essentials, each manual offers clear, practical guidance you can apply immediately. Whether you’re just starting out or ready to elevate your existing spray tan business.
Explore their range of manuals today and take the next step towards becoming the top spray tan artist in your area. Take a peek into some education manuals to learn more and find the perfect resources to boost your career!
Conclusion: Take Action And Watch Your Spray Tan Business Thrive
Increasing your spray tan business revenue doesn’t have to be complicated. By learning new skills like spray tan contouring, offering thoughtful upsells, selling quality retail products, and building strong client relationships, you’re setting yourself up for lasting success.
Remember, pricing your services strategically and continuing your education with trusted resources like Modern Aesthetics Academy will keep you competitive and confident in your craft.
Start implementing these steps today, and watch your business grow, one glowing client at a time!
Frequently Asked Questions
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Spray tan contouring uses shading techniques to define muscles and enhance body shape, giving clients a sculpted, camera-ready look. It’s a premium add-on that can help you stand out and charge higher prices.
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Upselling offers clients extra services or products that enhance their experience. Like glow finishes, rapid solutions, or hydration treatments. Therefore boosting your average sale without needing more appointments.
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Popular products include tan extenders, moisturizers made for sunless tans, pH balancing body washes, shimmer lotions, and exfoliating mitts. These help clients maintain their tan and encourage repeat business.
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Research local market rates, factor in your costs and time, and consider tiered pricing or packages. Clearly communicate the value of your services to justify your prices and attract the right clients.
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Deliver consistent, excellent service, follow up after appointments, offer loyalty or referral incentives, and maintain regular communication to keep clients coming back.
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The Modern Aesthetics Academy offers an affordable Spray Tan Contouring Manual on Etsy, which provides detailed, easy-to-follow instructions to master this in-demand service from home.
Key Takeaways
Learn How To Boost Revenue By Adding Spray Tan Contouring To Your Service Menu
Discover effective upsells like DHA boosters, glow finishes, and ph balancing sprays
Explore retail product ideas that help clients maintain their tan and increase your profits
Understand how building client loyalty leads to repeat bookings and steady income
Get Tips on pricing your services To maximize Profit While Staying Competitive
Find Affordable education Resources, Including Modern Aesthetics Academy manuals, to keep growing Your Skills and Business
About The Author
Hi beauties! I’m Madison, Licensed Esthetician since 2018 and passionate beauty educator! I created Modern Aesthetics Academy to make esthetics education more accessible, approachable, and filled with the kind of real-world knowledge I wish I had when I was starting out.
My mission is: to inspire and empower beauty professionals to elevate their craft, boost their confidence, and build a business that truly fits them. Whether it’s perfecting client services or finding new ways to grow.
Ready to take your skills and business to the next level? Join Modern Aesthetics Academy and explore my personal handcrafted collection of textbooks designed to help you succeed!
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