How to Become a Certified Spray Tan Artist: A Step-by-Step Beginner’s Guide
Your First Step to a Glowing Career
Dreaming of a career in beauty that’s flexible, creative, and seriously in demand? Becoming a professional spray tan artist might be your perfect match. Whether you’re just starting out or thinking of adding new services to your esthetics menu, sunless tanning is a glow-up for your business, and your clients.
In this guide, we’re walking you through every step to get certified, build confidence, and start offering flawless spray tans like a pro. No fluff, no outdated info. Just clear, modern advice that gets you glowing (and growing) fast.
Ready to start your journey? Let’s get into it.
“The global spray tanning market is growing steadily—valued at US $362 million in 2024 , it’s projected to expand at a CAGR (Compound Annual Growth Rate) of 5.5% through 2031. That means more demand, more opportunity, and more clients looking for trained spray tan professionals.”
Where Do You Start? Your First Steps Into The Spray Tan Industry
step 1: Decide If A Spray Tan Business Is Right For you
Before jumping into training or buying equipment, it’s important to pause and ask yourself: “Is spray tanning the right business for me?” This first step is all about research, clarify, and getting real about what it takes to succeed in the sunless tanning industry.
Start by looking at your local market. Are there already several salons offering spray tans? If so, what are they charging, and who are their customers? Understanding your competitors will help you decide how you can stand out. Whether it’s through pricing, luxury add-ons, mobile services, or unique branding.
Then, take a closer look at your ideal client. Are you located in a trendy urban area with lots of young professionals? A suburban community with busy moms? Or near a university or beach town? Your target demographic will shape everything from your service menu to your marketing style and even your pricing.
Next, think about your goals
Do you want to work at an existing salon or spa, gaining experience and building a clientele?
Or are you dreaming of launching your own studio or mobile spray tan business from the ground up?
Each path comes with its own investment. Starting small might cost under $1,000 for basic equipment and certification, while opening a physical studio requires a much larger budget. It’s worth sketching out a basic budget: include costs like training, solutions, equipment, insurance, and marketing.
Finally, consider the profit potential. How much can you realistically charge per spray tan in your area? Multiply that by how many clients you could see per day or week, and you’ll start to see how your business could grow over time.
This step isn’t about having all the answers, it’s about asking the right questions. Once you have a clear picture of your market, goals, and investment needs, you’ll be ready to move forward with confidence.
Did you know?
You don’t need to go to Esthetics School to Become a Spray Tan Artist
One of the best things about starting a new career in spray tanning is that you don’t need to attend a full esthetics program to get certified. While traditional beauty school can be valuable, it’s not always necessary, especially if your focus is on sunless tanning specifically.
There are plenty of flexible, affordable ways to get trained. Online courses make it easy to learn from home at your own pace, often including downloadable resources, technique demos, and certificates of completion. Local professionals in your area may also offer private or group training sessions, giving you hands-on experience and mentorship.
You can even begin your journey as a beginner spray tan artist, by studying from professional training manuals or joining short masterclasses that focus on specific techniques like contouring or client consultations. What matters most isn’t where you learn, it’s the quality of the education and your commitment to mastering the craft.
Step 2: Choose the Right Spray Tan Training Program
Once you’ve decided to become a spray tan artist, the next step is finding the right training for your goals and lifestyle. Not all programs are created equal, so it’s important to looks for one that’s reputable, up-to-date, and taught by experienced professionals.
Ask yourself:
Do you prefer learning in person or online?
Do you want a self-paced course or something more structured?
Are you looking for a basic certification or a more in-depth business-focused program?
Look for programs that include core materials like skin prep, equipment breakdown, solution selection, application technique, safety standards, and client care. Bonus points if they also include business and marketing strategies. Because spray tanning is more than just technique; it’s about building a brand and a loyal client base.
Don’t forget to check if a certificate of completion is included. While spray tanning is an unregulated service in many areas, having a certificate boosts your credibility and helps build client trust.
Invest in education that empowers you, fits your schedule, and supports your long-term vision.
Step 3: Gather the Essential Equipment and Supplies
Once you’ve chosen the right spray tan training program, it’s time to prepare your toolkit. Having the right equipment and quality supplies is crucial to delivering professional results and building client trust.
What You’ll Need:
Spray Tan Machine: This is your main tool. Look for reliable, easy-to-use machine with adjustable settings for consistent coverage.
Spray Tan Solutions: Choose solutions that are reputable, safe, and suitable for various skin types and tones. Many brands offer vegan or organic options.
Protective Gear: Gloves, disposable nose filters, and barrier creams will help protect both you and your clients.
Prep & Aftercare Products: Include exfoliants, moisturizers, and cleansing wipes to prepare the skin and maintain the tan’s longevity.
Application Accessories: Items like disposable hair caps, sticky feet, eye protection and body wipes enhance the client experience and cleanliness.
Portable Setup: If you plan to work on-the-go or at events, invest in a portable spray tent or booth to ensure privacy and minimize mess.
Tips for Choosing Your Supplies:
Research product reviews and get recommendations from your training instructors or experiences spray tan artists.
Start with a small inventory to test what works best for you and your clients.
Consider your budget carefully, but don’t compromise on quality. Your reputation depends on great results.
By investing in the right equipment and supplies early on, you’ll set a strong foundation for your spray tan business and ensure you’re ready to offer top-notch service right after certification.
Affordable tools to help you get started:
For aspiring spray tan artists who don’t know where to start, Modern Aesthetics Academy offers cutting-edge training manuals to help estheticians & entrepreneurs thrive in the beauty industry.
Available on Etsy, these training manuals are ideal for beginner spray tan artists or already certified spray tan artists who want to build confidence and operate like a pro from day one. Each manual is created with practical, real-world application in mind. Whether you’re starting your mobile spray tan business, planning to work in a salon, or looking to enhance your client experience.
Modules Covered:
Sunless Tanning Solutions
Preparation & Maintenance
Equipment & Supplies
Your Tanning Service & Application
Application Steps & Technique
Steps Following The Application
Marketing
Also Included: Digital Certificate & Bonus Resources (client forms, consultation forms, client history forms, quiz)
Step 4: Practice, Refine Your Technique, And Build Confidence
Getting certified is just the beginning! True confidence comes with hands-on practice. The more you spray, the better your technique, speed, and results will become. This stage is all about refining your skills, learning how to adapt to different skin tones and body types, and developing a consistent, signature style.
Here’s how to make the most of this stage:
Practice on Friends and Family: Offer complimentary or discontinued tans in exchange for honest feedback and before/after photos. This will help you build your portfolio while improving your technique in a low-pressure environment.
Take Progress Photos: Track your results from different angles and lighting. This not only helps you identify areas for improvement but also builds content you can use for social media and marketing later.
Get Comfortable with Client Communication: Practice explaining the process, setting client expectations, and walking them through pre-and post-care instructions with clarity and professionalism.
Experiment with Products: Test different solutions, barrier creams, or prep products to learn what works best on different skin types and under various conditions.
Create a Signature Routine: Over time, you’ll find a rhythm and flow that works for you. Document your steps so every client receives the same consistent, high-quality experience.
Mastery takes time, but staying patient, open to feedback, and committed to improvement will help you stand out in the growing spray tan industry.
Step 5: Set Up Your Spray Tan Business
Once you’ve refined your technique and build confidence through practice, it’s time to take the next big step: officially launching your business. A strong foundation not only helps you stay organized and compliant, it also builds trust with potential clients and sets the tone for a professional experience.
Here’s what you’ll need to get started:
Choose A Business Structure
Decide whether you’ll operate as a sole proprietor or register a legal business entity (like an LLC, depending on your location). Check local regulations to ensure you’re meeting any licensing or health requirements.
Secure Business Insurance
Liability insurance is a must in the beauty industry. It protects you in case of accidents or unexpected client reactions. There are affordable options tailored specifically for spray tan artists and estheticians.
Set Up A Booking & Payment System
Use an online booking system to streamline appointments and reduce back-and-forth messaging. Tools like Square, Fresha, or GlossGenius allow clients to book, pay, and even fill out forms online. Offer flexible payment methods, such as debit/credit, bank transfer, or contactless mobile payments.
Build Your Brand Identity
Think about your business name, logo and overall aesthetic. Consistent branding across your social media, website, intake forms, and service menu make you look polishes and trustworthy. Choose colors, fonts, and messaging that reflects the vibe of your service; whether it’s luxury, fun, clean, or clinical.
Prepare your service space
Whether you’re mobile, working from home, or leasing a salon suite, your setup should feel clean, welcoming, and professional. Invest in good lighting, proper ventilation, and a clutter free layout. Keep all your equipment and products organized and easy to access during appointments.
Common Questions For Beginner Spray Tan Artists
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Licensing requirements vary by region. In Many areas, you don’t need a cosmetology or esthetician license to offer spray tanning. But you may need a business license or liability insurance. Always check your local regulations. If you want to get hired at a studio/spa they may require a college diploma in esthetics. You can always meet them in person and offer to work as an apprentice and learn hands-on. They will be more eager to hire someone that is actively willing to learn new skills in the beauty industry!
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Most spray tan certification courses can be completed in a day or over a weekend, either in person or online. The real growth comes from continued practice and experience after training. It’s important to keep practicing your skills in the esthetics industry and attend trade shows and local workshops to learn new techniques and innovations!
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Yes! Many artists start by offering services from home or as mobile spray tanners. Just make sure your setup is clean, private, and follows local health guidelines. You will want to have a designated space that your clients can feel comfortable and so your personal items don’t get damaged from overspray. if you don’t have room at home but you have a vehicle, you can start with mobile tans and bring your services to your clients home!
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Startup costs can range from $500 to $2,000, depending on the equipment you choose and whether you’re renting a space. You’ll need a machine, solutions, disposable client supplies, and basic business tools.
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Start by tanning friends and family for free or at a discount to build your portfolio. Post results on social media, ask for reviews, and offer referral incentives to grow your word-of-mouth reach. It helps to get out in your community and spread the word! Go up to your ideal clients in public and offer them a compliment and a business card. Meeting people gives a face to your business and is a great way to get new clients in the door. You can also work with local businesses like gyms, nail salons, boutiques, etc, and leave brochures or offer referral discounts.
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Online courses offer flexibility and are often more affordable, while in-person training allows you to get hands-on guidance. Choose the format that fits your learning style best. Not everyone has the access to learn in person. So online learning can be valuable and not as financially committing so you have the ability to learn the same skills for less.
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Yes. Liability insurance is highly recommended. (Even when tanning friends) Because it protects you from potential claims and shows clients you take your business seriously. You don’t want to get spray tan solution all over a client’s designer bag! Or even worse.. if a client slips and injures themselves in your spray tan tent!
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As mentioned, Modern Aesthetics Academy has downloadable training manuals, client forms, and business startup guides designed specifically for spray tan professionals. You can check them out here: https://modernaestheticsllc.etsy.com
Summary: Steps To Becoming A Spray Tan Artist
Decide if Spray Tanning Is Right For you
Research local demand and competition
Consider whether to work in a salon, mobile or start your own studio
Understand your potential pricing, profitability, and investment needed
Choose The Right Spray tan Training Program
Look for a course that offers certification, business basics, and technique
Consider online vs. in-person training based on your learning style
Check reviews and curriculum before enrolling
Gather Essential Equipment And Supplies
Invest in a spray tan machine, quality solution, prep/aftercare products
Stock up on disposable supplies (gloves, sticky feet, hairnets, etc.)
Consider portable setups if you’ll be mobile
Use Trusted Training Manuals To Supplement Your Learning
Explore downloadable guides available from Modern Aesthetics Academy
Manuals include topics like client forms, marketing, pricing and techniques
Great for beginners who want extra structure or reference material
Practice And Build Confidence
Practice on friends/family and collect feedback
Document results with photos to track progress and build your portfolio
Refine your routine and improve communication with mock clients
Set Up Your Spray Tan Business
Choose a business structure and check licensing requirements
Get liability insurance and create a booking/payment system
Develop your brand identity and prepare a clean, professional workspace
About The Author
Hi beauties! I’m Madison, Licensed Esthetician since 2018 and passionate beauty educator! I created Modern Aesthetics Academy to make esthetics education more accessible, approachable, and filled with the kind of real-world knowledge I wish I had when I was starting out.
My mission is: to inspire and empower beauty professionals to elevate their craft, boost their confidence, and build a business that truly fits them. Whether it’s perfecting client services or finding new ways to grow.
Ready to take your skills and business to the next level? Join Modern Aesthetics Academy and explore my personal handcrafted collection of textbooks designed to help you succeed!
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